A Choice Not An Echo

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A Choice, Not An Echo is a book by Phyllis Schlafly published in 1964. The book is considered a classic of conservative political writing. It describes the perennial struggle between the Establishment and conservative wings in nominating the Republican Party candidate for president.

The book was written in 1964, and created space within the Republican Party for the modern conservative movement that would more fully define itself by stopping the Equal Rights Amendment in the 1970s. The book helped secure the remarkable nomination of the firebrand Barry Goldwater for President of the United States. The book detailed how the liberal "Rockefeller Republican" wing of the Republican Party had manipulated the Republican Party's choice of nominees in prior national conventions to nominate people like Wendell Willkie and Dwight Eisenhower, and called on conservatives to rally against the liberal wing and offer a true conservative for the nomination. Hence, the title of the book. Millions of copies of this book were bought and distributed by supporters of Goldwater, making it one of the all-time best selling conservative political books in the United States. The book helped launch the career of Phyllis Schlafly as a movement conservative.

It was published by Pere Marquette Press, ISBN 0-686-11486-8.