Burger King (also "BK") is a chain of restaurants founded in Miami, Florida specializing in fast food products, especially hamburgers. The first franchise was opened in 1954. There are more than 13,000 Burger King locations worldwide. Burger King's major competitors are Wendy's and the larger McDonald's corporation. One of Burger King's most well-known burgers is known as the Whopper.
In April 2017, Burger King devised a television commercial designed to trigger Google's voice-activated Home smart speaker and have the device advertise the Whopper by reading the start of the Wikipedia Whopper article. Google quickly reprogrammed the system to respond only if the user asked for the definition of a "Whopper burger." But before the fix was implemented, Wikipedia editors changed the article to include "horse meat", "cyanide", "rat droppings", "dinosaurs" and other foul ingredients. The project is an example of a company trying to use Wikipedia to lend credibility to a commercial product.
It appears that Burger King itself tried to fix the Wikipedia problem. The first sentence changed to a suspiciously glowing description of the Whopper, authored by user “Fermachado123" — a name that sounds similar to Fernando Machado, Burger King's senior vice president for global brand management.
- "Burger King thought it had a great idea. Instead, it ended up with a Whopper of a problem.", Washington Post, April 13, 2017. Retrieved on May 16, 2017.