Cowardice is lack of resolve, fortitude, or bravery. A coward is typically seen as being intrinsically weak. Cowardice is not the same as fear, as a complete lack of fear is rather stupidity than bravery; a coward simply does not know how to deal with their fear like a whole, complete, regular adult person.  Such inability to deal with challenging situations leads to a variety of coping mechanisms. A coward will typically show a lot of false courage and braggadocio, but when confronted will respond first with dishonesty and then slink away. A coward will often invent excuses for avoiding conflict, a wide open schedule will suddenly become full, an acceptable medium for communication will suddenly become unacceptable, an acceptable opponent will become untouchable for some minor reason.