Duck Duck Go

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Duck Duck Go is a general purpose search engine with a focus on user experience, founded by the company CEO, Gabriel Weinberg.[1]Duck Duck Go company headquarters is based out of Valley Forge, Pennsylvania. The company business plan is to allow users to find the most relevant information related to their search topic, faster, and without all the "garbage" of search result pages found in other search engines.[2] The website also collects less marketing data than other search engines thereby respecting the privacy of its users.


Search Goals

The primary goal of Duck Duck Go is to give users the information they're looking for faster and with less mental effort. The second goal is to help users find related information they might not otherwise have thought of. Duck Duck Go offers links to related topics, and it also has category pages that group topics with similar concepts.[3]


The Pennsylvania-based search startup boasts "less garbage" than the big search engines, and better at avoiding on dead-end links.[4]

Google versus DuckDuckGo

Major differences between Duck Duck Go and its primary competitors, Google and Yahoo!, include variations in each User Interface, and the algorithms the corporations use to 'fetch' information from the Internet. Duck Duck Go includes Zero-click Information, Category Pages, ambiguous keyword detection, simpler links, topic detection, and overall much less spam; Duck Duck Go provides relevant information, faster. This information includes topic summaries, images and related topics, and often answers search queries directly.[5]

Search result innovations

The Zero-click Info section, following a search term request, clicks on the top links for users, and then pulls out snippet information from the site that apply to the specific search. It's intended to provide users the ability to learn about a search topic without having to click the link.[3]

Other unique features include "Category Pages," which group topics about similar concepts, and "Disambiguation Pages" in front of search result pages where applicable. An ambiguous search term with many meanings (for example, "apple"), Duck Duck Go asks the user what meaning they want, and then displays results (and Zero-click Info) that is more targeted to that particular topic. For searches that contain topics within it, Duck Duck Go will detect those topics and similarly adjust search results to target them in particular.[5]

Spam solution

Duck Duck Go partnered with The Parked Domains Project, which regularly crawls the Web and marks spam and parked domains; Duck Duck Go omits all domains marked as spam. The search engine also uses human policed sources like Wikipedia and Conservapedia, placing links from these sources (note not just to them, but from them), above algorithmically generated links. The CEO, Gabriel Weinberg, explained, "We've gone out and found entries in about a hundred other human-powered sites that are policed for spam. We use their APIs and extract the info. [...] As a result, our links are doubly controlled for spam."[4]


  1. Duck Duck Go (Founder and CEO)
  2. CJ. Duck Duck Go!, Science for SEO, March 2009.
  3. 3.0 3.1 New search engne Duck Duck Go has less spam and more content,
  4. 4.0 4.1 Chris Dannen. Skip Google, and Try These Search Engines, Fast Company, April 14, 2009.
  5. 5.0 5.1 Difference Between Google and DuckDuckGo

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