Marketing is the relationship-building aspect of business.
According to the book Contemporary Marketing Wired, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives." The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and price.
A seminary course description advises, "Marketing is much more than advertising and sales; it includes understanding the environment, consumer needs and behavior, assessing the value of the product, promotion, place and price."
Emotionally manipulative ad campaigns
- The modern marketing revolution ... meant that, instead of touting a product's actual benefits, marketers instead would psychologically manipulate the public by associating their product with the fulfillment of people's deepest, unconscious needs and desires. (Want to sell liquor? Put a seductive woman in the ad.) Obviously, the marketers could never actually deliver on that promise – but emotional manipulation sure is an effective way to sell a lot of products.