In Chinese politics, a mass campaign refers to a propaganda campaign directed by the Chinese Communist Party to galvanize the population in support of a new policy. A historical example of a mass campaign is the 1956 Hundred Flowers Movement.
Examples of the Obama Administration's use of Mass Campaign Strategies
The Obama Administration has plans to use the National Endowment of the Arts to use prominent liberal artists to produce art in an attempt to sway public opinion in favor of Obama's policies.
In addition, the Obama administration used a closed circuit feed of Obama to indoctrinate school children.