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MerchantCircle is a firm which is the largest social network of local business owners in the nation. Their firm operates a website which combines social networking features with customizable web listings that allow local merchants to attract new customers. At least one million merchants utilize their service and they are a member of the Better Business Bureau.

For consumers, MerchantsCircle offers customer reviews so consumers can see other customers' experiences with a merchant so they can avoid firms which sell inferior products and/or deliver poor service.

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