Its purpose is to suppress thought by severely curtailing both the conceptual vocabulary and permissible grammatical structures of Oldspeak. As Orwell describes in the Appendix: "....a thought diverging from the principles of Ingsoc should be literally unthinkable, at least insofar as thought is dependent on words." 
Douglas Kellner writes:
- In 1984, "Newspeak" is the new totalitarian language which replaces "Old English." The aim of Newspeak is to narrow the range of thought so that an individual could not even think critical or subversive thoughts. Potentially critical terms like "freedom" are formally defined into their conceptual opposites ("freedom is slavery"), or are simply eliminated from the dictionary and everyday language. In this manner, critical language would wither away as the number of words which allow differentiation and critique was increasingly reduced.
It is a terrifying notion, not least for its plausibility and the games we see played with words and meanings by those in power today.
Gayspeak is the newspeak which specifically aims to reduce criticism of controversial sexual behavior. It is promoted by partisans of homo-fascism who attempt to eliminate from usage the traditional words such as sodomy by redefining them and by replacing them with positive-sounding vague terms of LGBT+ gleichschaltung such as "gayness."
Obama era examples
- leading from behind
- moderate rebel
- gay marriage
- terrorist opposition
- transgender bathroom
- white privilege
- income equality
- climate justice
- Political correctness
- Executive amnesty via Executive Orders
- Gun control, Ammunition control and Gun free zones - Newspeak since it is liberal Pollyanna utopian fantasy
- p. 312, 1984 - George Orwell, Penguin, 1984
- David Kupelian (2005). The marketing of evil: How radicals, elitists, and pseudo-experts sell us corruption disguised as freedom. WND Books, 24–25. ISBN 978-1-58182-459-9.