Nielsen ratings

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Nielsen ratings refers to Nielsen Media Research, the premier organization that tracks television viewing habits of homes across the country. For over fifty years, Nielsen has been a pioneer and industry leader in audience measurements. The company is known as neutral observer and does not influence results for special interests.

Criticism

Bill O'Reilly claims the data gathering criteria susceptible to outside influence with wide fluctuations and ideology shaping. 25 Nielsen executives have given to the Democrats in 2008, only two gave to Republicans. [1]

References

  1. [O'Reilly Factor, October 30, 2008]
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