Party Platform
From Conservapedia
A party platform is a list of beliefs and ideas which a party promises to work towards and accomplish if elected. The platform positions generally reflect the political leanings of the parties base. For example, Republicans generally run with a low tax platform; whereas Democrats generally run on a platform calling for increased taxes to pay for social programs.
Most Americans do not read party platforms before voting.
The individual issues that make up a platform are called planks.