The Innovator's Dilemma

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The Innovator's Dilemma is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."[1] The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."[1]

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