USA Today

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USA Today is the most read daily newspaper in the United States, with a daily paid circulation of 2,269,509, as of February, 2007.[1] It is known mostly for its complete and detailed coverage of sports, but also features regional issues ignored by major city-based newspapers. Critics[Who says?] have called it "McPaper", having all the nutritional value of a meal at a fast food restaurant such as McDonalds.

It is owned by the leftist media conglomerate Gannett Corporation, one of the most diverse sources of news, information and communications in the United States. Gannett serves readers and viewers through its operations in 43 states and Washington, D.C., Guam, the United Kingdom, Canada, Belgium, Germany and Hong Kong. One of the world's largest information companies, Gannett today employs approximately 52,500 full-time and part-time employees worldwide and publishes 99 daily newspapers in the U.S. and 17 dailies in the United Kingdom. In addition, the company owns in excess of 800 non-daily publications around the world and USA WEEKEND, a weekly newspaper magazine. Gannett owns and operates 21 television stations in the United States. The company also has a national group of commercial printing facilities and subsidiaries involved in survey research, direct marketing and new media development.

USA TODAY was conceived in Cocoa Beach, Florida under the code name "Project NN." After two years of research on what readers wanted, what advertisers needed and what technology permitted, on September 15, 1982, USA TODAY began publication to readers news about the USA in an entirely different way; regionalized content was sent to printing plants in the metro areas where Gannett owned newspapers, via satellite.

The newspaper quickly established itself, selling more than 1.3 million copies a day all across the nation by the end of 1983. In 2001, the company moved to a new Gannett/USA TODAY headquarters in McLean, Virginia.[2]

USA Today is particularly liberal on Title IX and the issue of women in sports.

References

  1. Audit Bureau of Circulations: Top 200 Newspapers by Largest Reported Circulation
  2. Official site of Gannet Company, Inc.
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