Appeal to emotion

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An appeal to emotion is a fallacy which uses the manipulation of the recipient's emotions, rather than valid logic, to win an argument. The 'Appeal to Emotion' fallacy assumes that truth and positive emotions are aligned.[1] For example, homosexual activists arguing for same-sex marriage know that they cannot win on logic, so they play on the listeners' emotions to sway the listeners' judgment.

Appeals to emotion include:

  • Appeal to disgust
  • Appeal to envy (popular among wealth-redistributionist liberals)
  • Appeal to fear
  • Appeal to hatred
  • Appeal to pity (popular among militant homosexuals)
  • Appeal to pride (in which appeal to emotion overlaps with another fallacy, appeal to personal interest)
  • Wishful thinking


  1. [1]