Difference between revisions of "Hyperbole"

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'''Hyperbole''' is a deliberate exaggeration used to emphasize a point with [[drama]]tic or [[comedy|comedic]] effect. One such example of dramatic hyperbole might be the following:
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'''Hyperbole''', or "hype" for short,<ref>http://dictionary.reference.com/browse/hype</ref> is a deliberate obvious and intentional exaggeration and used to emphasize a point often with [[drama]]tic or [[comedy|comedic]] effect. An example of dramatic hyperbole might be the following: "I would jump off a cliff before I'd ever miss church." The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].
<blockquote>
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"I would jump off a cliff before I'd ever miss church."
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</blockquote>
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The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to [[church]].
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An example of comedic hyperbole follows:
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==Hyperbole in advertising==
<blockquote>
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[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new [[toothpaste]], [[automobile]], or electronic gadget must be the healthiest, fastest, or coolest thing in town. Many consumers have grown accustomed to the use of hyperbole in advertisements and are no longer impressed by products being hailed by their makers as the "best" or "greatest" thing ever.
"My mother-in-law is so fat she has her own zip code."
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</blockquote>
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Clearly this is an exaggeration, since, while the person's mother-in-law may indeed be very [[fat]], she could not be anywhere near large enough to require her own [[zip code]].
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[[Advertising]] makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from [[consumer]]s.  A new toothpaste, automobile, or electronic gadget must be the healthiest, fastest, or coolest thing in town.
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==References==
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<references/>
  
Many consumers have grown accustomed to the use of hyperbole in advertisements and are no longer impressed by products being hailed by their makers as the "best" or "greatest" thing ever.
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[[Category:Rhetoric]][[Category:Literary Devices]]

Latest revision as of 00:22, 12 July 2016

Hyperbole, or "hype" for short,[1] is a deliberate obvious and intentional exaggeration and used to emphasize a point often with dramatic or comedic effect. An example of dramatic hyperbole might be the following: "I would jump off a cliff before I'd ever miss church." The phrase "jump off a cliff" is not literal, but rather an exaggeration intended to emphasize how strongly the speaker feels about going to church.

Hyperbole in advertising

Advertising makes frequent use of hyperbole in order to draw attention to the positive aspects of a product and garner interest from consumers. A new toothpaste, automobile, or electronic gadget must be the healthiest, fastest, or coolest thing in town. Many consumers have grown accustomed to the use of hyperbole in advertisements and are no longer impressed by products being hailed by their makers as the "best" or "greatest" thing ever.

References

  1. http://dictionary.reference.com/browse/hype