His works are featured in "Chick Tracts," inexpensive comic books designed to be left in public places and to reach out to unsaved souls who might be passing by. A major theme in his tracts are emotionally wrought protrayals of God's perfect love for his children alongside somewhat more violent images, like homosexuals writhing in agony while being burned alive in the streets of Sodom and Gomorrah. Chick tracts take a fundamentalist approach to the Bible, with an emphasis on the act of becoming saved. However, Chick tracts do not address the issue of whether an individual can become unsaved. Also, Chick tracts emphasize that becoming saved is something that can be done at any time during one's life, whether that person is a small child or a death row inmate minutes from execution. He is also a member of the King James Only movement. This movement rejects all other versions of the Bible as "false."
Critics have argues that Chick's tracts are heavy-handed, clumsy morality tales whose reliance on stereotypes and faulty logic to make points is not nearly as odious as his flair for the overdramatic, questionable sense of decency, and strange obsession with conspiracy theories.
Many Chick tracts depict unrealistic or over dramatized plots to help make their points. Often, Chick tracts depict children in elementary school who have never heard of Jesus, or purport that it is illegal to even discuss religion at all in school.
Some recurring themes include non-christian characters being converted at the end of the tract, Chick's belief that the Roman Catholic Church is a tool of Satan, battles over human salvation between angels and demons, arguments for evolution being presented by old, aggressive and quick to anger teachers, the use of an 'accept Christ' form at the end of tracts and suggestions of demonic influence in even comparativly minor events such as the creation of TV series Bewitched.
Jews, Muslims, Roman Catholics, Freemasons, Jehovah's Witnesses, Mormons, Buddhists, Hindus, Wiccans, homosexuals, evolutionists, Dungeons and Dragons players, and Rock n' Roll fans have all been negatively portrayed in Chick's tracts, often being presented as subjects or tools of Satan. Chick has responded that he does not hate these individuals, but hates the system they belong to that is feverishly working to win millions of souls for Satan.