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If something is objective, then it is based on empirical, observable data without applying personal preconceptions or experience. It is the opposite of subjective.

As a noun, an objective refers to a purpose, target or goal. It may also refer to a lens in a telescope.

In grammar, the objective case is a form of a noun or pronoun used as the object of a transitive verb or of a preposition. For example, the objective case of I is me.

Objectivity and Credibility

Credibility-enhancing actions include: Showing you care about the other person and have their best interests at heart. [1]

Language that reduces credibility includes: Totally and absolutely excessive exaggeration. Ibidem

Be objective and specific and support what you say with evidence, such as facts, statistics or testimonials. Be even-handed; If you are presenting possibilities, give all options a fair hearing and don’t leave out important information. If your reader finds out you’ve omitted key facts, you’ll lose credibility.[2]

The merits of each evaluation role will be discussed as to its relationship with credibility, objectivity, independence and usefulness.