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Augustus Caesar (63 B.C. - A.D. 14) was the first Roman emperor. He was originally called Gaius Octavius until he added the name of his great uncle Julius Caesar in 44 B.C.
Octavian as a ChildJulii, an extremely ancient Roman family of patricians. The Julii were, despite their nobility, fairly unknown before Julius Caesar revived the fame of the clan, and were also fairly poor, despite their claim to direct descent from the goddess Venus. During his childhood Octavian was educated in Greek philosophy in Athens. His mother was Atia, and he had a sister, Octavia Minor.
In Greece, and in Rome, Octavian gained two friends who would remain with him for his professional life: Myceneas, and Marcus Vipsanius Agrippa. The three were fast friends, especially in adolescence.
Octavian’s fortunes changed when, upon the death of his uncle Julius Caesar, Caesar’s will was read, naming Octavian as his son-by-posthumous-adoption, not an uncommon practice in ancient Rome. Caesar had also left Octavian the duty of disbursing nearly all of the money he had accumulated to every plebian citizen in Rome.
~ Following Ceasar's Death~
Upon his adoption, Octavian adopted his full name, Caius Iulius
Caesar Octavianus, taking his adoptive father’s name and using his
own as an adjectival ending, in the Roman tradition. The
new “Caesar,” as he quickly came to call himself, immediately pushed
for Caesar’s will to be enforced, and his money to be distributed to
the citizens. He also called for his “father,” Julius Caesar, to be
deified by the Senate. As Caesar had become posthumously more
popular with the plebeian class after learning that they were the
beneficiaries of Caesar’s will, the citizens of Rome clamored until
the Senate acceded to the demands, deifying Julius Caesar, and
building his Temple on the burnt remains of the Senate House.
Octavian also succeeded in having Caesar’s assassins, (Brutus
and Cassius), declared enemies of the state, and also forced the
Senate into condemning Caesar’s assassination officially. Brutus
and Cassius immediately fled the city.
All was not well, though – Mark Antony was also attempting to
portray himself as the rightful heir of Caesar’s legacy, against
Octavian’s own claims. A sticking point was the enforcement of
Caesar’s will: Antony felt the money was his by right, but Octavian
sought to disburse it to the citizens, as Caesar had requested. The
two immediately fled the city, raised armies, and fought a small
battle, which Octavian’s forces quickly won, led to victory by
In the meantime, Brutus and Cassius, who had fled to the East to
raise an army, were returning to Rome to crush Octavian, who had now
become the popular favorite to be Caesar’s heir. As a result of the
threat posed by Brutus and Cassius to both Antony and Octavian’s
designs, the two set aside their differences, and formed a secret
alliance to defeat Brutus and Cassius. They sought the financial
to the ends of crushing Brutus and Cassius, and restoring order to
Rome. To prevent their secret alliance from becoming public
knowledge, and to raise funds, the three triumvirs ordered many
prominent citizens killed, and their property confiscated. Marcus
Tullius Cicero was one such target. The Triumvirate also
disbursed Caesar’s will to the plebeians, as Caesar had requested,
creating instant popular favor towards Octavian and Antony.
The forces of the Second Triumvirate easily defeated Brutus and
Cassius at the Battle of Philippi in Greece. Octavian is said
to have not participated greatly in the battle, Antony and Agrippa
doing his fighting for him instead. This fostered a rumor at Rome
that Caesar’s heir was no such thing, but instead a weak and
After the reason for their alliance disappeared, Lepidus, Antony, and Octavian realized that conflict was inevitable. To postpone it for some time, the three partitioned the Roman Empire into three parts – Rome and the West went to Octavian, the wealthy East to Antony, and Africa to Lepidus. The three immediately began to consolidate their power bases for a conflict that they all knew would come.
During this time, Octavian used his station in Rome to boost his public image. He portrayed himself elaborately as the “son of a God,” that is, the son of the Deified Caesar. He commissioned elaborate gold statues and coins, carrying the blazon ‘’Oct. Caes. Div. Fili’’, or “Octavian Caesar, Son of the God.” The provisions of Caesar’s will, and his association with the popular dead ruler, made Octavian an instant favorite with the people of Rome. Thus he quickly consolidated his power.
In the run-up to the actual conflict, Octavian continued to outmaneuver his other triumvirs. He threatened Lepidus into giving up command of Africa, and retiring to serve as pontifex maximus, a politically non-threatening religious post. He portrayed Antony as “captured” by the decadent East, enslaved by love to Cleopatra, and no longer even Roman due to his great love for Egypt. He secured Antony’s secret will, which had recently been changed to request his burial in Egypt, as opposed to Rome, in the graves of his family. The Roman people were shocked to find what they saw as one of their own turning his back on Rome herself. Octavian played off of these feelings by accentuating his own “Roman-ness” by restoring old Roman traditions, such as the opening of the doors of the Temple of Janus in times of conflict, and the ceremonial casting of a spear into enemy territory by the ‘’fetiales’’, an order of Roman priests. In a re-hash of this ritual, Octavian himself acted as a ‘’fetial’’ priest, casting a spear into a plot symbolizing Egypt and Mark Antony to inaugurate the final conflict between Octavian and Antony.
Whatever doubts about Octavian’s martial prowess may have existed, they were immediately wiped away by his shocking victory over Antony at the Battle of Actium. Historians dispute whether the conflict was as large as alleged by Octavian – it most certainly was not – but Octavian’s successful portrayal of the battle as an earth-shattering event lent him credibility.
The Great Shift & the Constitutional Settlement
After the battle of Actium, Octavian stayed out of Rome for several years, securing the allegiance of the provinces, before returning to Rome in Triple Triumph over the Enemies of Rome. He never mentioned his battle against Antony as a battle against a Roman: he phrased it as a defeat of Egypt, seen clearly in coins minted during this time carrying the inscription ‘’aegypta capta’’, or “Egypt Held Captive.”
Upon return to Rome, Octavian met with the Senate, and “negotiated” a “Constitutional Settlement” in 27 B.C. At this “Settlement,” the Senate voted Octavian the new title “Augustus,” or, “the August One.” This title comes from the Latin word "augmentum" (an increase) or "augere" (to increase). This title reflects the position of an "augur." An augur was a soothsayer or fortuneteller who would try to divine the outcomes of events from looking at omens, especially the behavior of birds: i.e. birds circling over your head before a battle could be a bad omen. To give Octavian the title of "Augustus" was to impart a religious honor upon him. In effect, it would help portray him as a religious leader.
At the Settlement, “Augustus” nominally surrendered his official powers, and returned control of Rome to the Senate. By this action, he claims he “restored the Republic” – ‘’res publica restituta’’ – and the Senate agreed. However, they and the people together “begged” Augustus to retain some official power, which Augustus finally relented to, assuming the rank of ‘’princeps’’, or “first citizen,” and accepting the title of Consul for the year. For “restoring the Republic,” the Senate also voted Augustus the honor of the ‘’corona civica’’, or the “Civic Crown,” an honor given to soldiers who saved the lives of a fellow citizen in battle. It was argued that by restoring the Republic, Augustus had saved the freedom – and therefore the lives – of all its citizens.
Some cite this as the fall of the Roman Republic – when the Senate officially conferred ultimate power (although not in name) on the new Augustus. Reality is much more complicated. It cannot be doubted that Augustus moved the Republic towards a unitary power structure, but there is no proof that he did not intend to restore democracy eventually. He often remarked, “festina lente,” or, “make haste, slowly,” suggesting that a return to democracy would come, just not yet. He never held formal imperial power, towards that end, and continually rubber-stamped his actions with the seal of democracy. In sum, the formal tenets of Augustus’ rule show a challenging tightrope-walk between the need to hold authoritative power, to reconstruct his ravaged city, and his urge to both appear and be democratic. This tightrope walk officially only ended with the reign of Tiberius, but not during the Augustan age.
The Augustan Image Program
A denial of official power became a central theme of the new Augustan image program. It is said that he was offered the position of Dictator several times during his life, which he earnestly declined, at one point falling to his knees, tearing his toga, and begging the citizens not to ask him, for he was too weak to hold such an esteemed and powerful office. He is said to have exclaimed, “while I have exceeded all in ‘’auctoritas’’ (informal power based on character), I have exceeded none in ‘’potestas’’ (formal power based on political office).”
He also resisted his own deification, which the Senate “pressed” on him during his life as well. He did not want to be seen as a new, self-obsessed tyrant, and towards that end, he even melted all gold statues of himself, re-dedicating the gold to the god Apollo, with whom Augustus nonetheless fostered a subconscious association in his subjects.
Augustus also argued that Rome must return to normalcy after 100 years of civil war. His friends Myceneas and Agrippa helped in this goal. Myceneas, through a “Poet’s Circle,” encouraged and funded panegyrical poetry praising Augustus for restoring Roman virtue and honor. Livy received on such grant to write the Aeneid. Simultaneously, Agrippa rebuilt much of Rome that had been burned or harmed in the civil wars, but rebuilt it in grander fashion. The Pantheon was one such project, which now bears the inscription ‘’M. Agrippa, Cos. Ter., L. F., Fecit’’, or “Marcus Agrippa, Consul for the Third Time, Son of Lucius, Built This.” Agrippa also rebuilt Rome’s sewer system (the Cloaca Maxima) to wide acclaim.
Augustus’ Struggle for a Successor, and his Death
Despite his many successes in life – immortalized in the ‘’Res Gestae Divi Augusti’’, written shortly after his death – Augustus struggled in vain to find a successor who would carry on the tightrope walk that he had managed during life.
Specifically, Augustus sought his friend Agrippa to follow him as ‘’princeps’’. The successorship plan is shown plainly on the friezes of the Ara Pacis Augustae, a great temple built to the Augustan era of peace, on which Agrippa walks just behind Augustus, clearly noting his intentions. Choosing his friend Agrippa over a family member suggests that Augustus did not intend Rome to become an empire or a monarchy, but perhaps wanted Rome to remain in tenuous balance between empire and republic for a while longer, under the close watch of someone he implicitly trusted. The ultimate goal may have been a restoration of democracy, when the time was right, or a benign philosopher-kingship, as envisioned by Plato, whom Augustus had studied. The true problem with this theory, though, is human mortality and fickle fate – without a just ruler, a philosopher-kingship becomes simple tyranny.
This danger was realized when Agrippa died under mysterious circumstances. After several other successors died, in the end, the son of his wife Livia, Tiberius, succeeded him. Tiberius proved ultimately unable or unwilling to maintain Roman pretenses of democracy.
On his deathbed, Augustus is said to have uttered a number of cryptic remarks. First, he is said to have uttered, “have I not played my part well? Then all clap as the actor leaves the stage,” perhaps suggesting that Augustus did indeed intend Rome to be a monarchy, with him as a democratic leader in name only. He is also said to have remarked, “behold, for I found Rome of clay, and I leave her to you of marble.”
- Paul Zanker, “the Power of Images in the Age of Augustus.” - Plutarch, “Parallel Lives”: “the Life of Antony,” and “the Life of Caesar.” - Suetonius, trans. Robert Graves, “the Lives of the Twelve Caesars”: “the Life of the Deified Caesar,” and, “the Life of the Deified Augustus.”