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Entrepreneurship is the creativity of individuals to dream up and create new products that people knew they wanted or needed. It is an essential part of capitalism. [1] It is this ability that leads to the creating of a profitable new business venture. Someone skilled in entrepreneurship is called an entrepreneur. Innovation is also a big part of entrepreneurship. In a highly competitive world innovative ideas are what will separate the entrepreneurs from the rest. As innovation is key to create an outstanding product, strong brand and to build a customer network. [2]

See also