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Forbes Inc. is an American publishing company best known for its eponymous business magazine Forbes which is published bi-weekly. It was founded in 1917 by B.C. Forbes and built up by long-time owner Malcolm Forbes (1917–1990), noted for his intense devotion to capitalism. It is now run by Steve Forbes (1947- ), who has been very active in conservative and Republican Party affairs.

The magazine provides a range of reporting on world business affairs, and is famed for its annual lists of the richest people in America and the world. It calls itself "The Capitalist Tool."

Forbes Magazine Nov 2008

The entire magazine industry has been hit hard by the Recession of 2008, as has the newspaper industry. The subscription base at Forbes is steady at 920,000 copies, but there have been more and more discount offers, and advertising is down 15% from early 2008 to early 2009. There have been layoffs and furloughs among the 1000 employees, a sharp comedown from the days of lavish spending by the Forbes family.

Ad pages have declined even more at the two major competitors; Forbes has a listed revenue of $338 million, compared to $276 million for Fortune and $236 million for BusinessWeek. The rival business magazine Portfolio, from Condé Nast’s is teetering and may not last another year.

The website [1] is one of the top five financial sites by traffic, generating $70 million to $80 million a year in revenue.

In 2006, the Forbes family sold 40% of the company to Elevation Partners, a private equity firm, for $300 million, setting the value of the enterprise at $750 million. The value today is perhaps half that.

The World’s Billionaires

Since 1987 Forbes publishes a list of the richest people of the world. The 2017 list contains:[1]

  1. Bill Gates
  2. Warren Buffett
  3. Jeff Bezos
  4. Amancio Ortega
  5. Mark Zuckerberg
  6. Carlos Slim Helu
  7. Larry Ellison
  8. Charles Koch
  9. David Koch
  10. Michael Bloomberg
  11. Bernard Arnault
  12. Larry Page
  13. Sergey Brin
  14. Liliane Bettencourt
  15. S. Robson Walton
  16. Jim Walton
  17. Alice Walton
  18. Wang Jianlin
  19. Li Ka-shing
  20. Sheldon Adelson
  21. Steve Ballmer
  22. Jorge Paulo Lemann
  23. Jack Ma
  24. Beate Heister & Karl Albrecht Jr.
  25. David Thomson
  26. Jacqueline Mars
  27. John Mars
  28. Phil Knight
  29. Maria Franca Fissolo
  30. George Soros


Steven Forbes recommends that Republicans adopt seven key guidelines to fix ObamaCare:

  • Allow interstate shopping for insurance
  • Give tax deductions for insurance premiums currently limited to businesses and the self-employed to everyone
  • Prevent Medicare money from being used to fund Obamacare
  • Stop the exemption of Congress and staff from Obamacare
  • Encourage high-risk pools to lower costs for everyone else
  • Push medical malpractice reform
  • Eliminate Obamacare's mandated benefits and let people decide what coverage they want[2]


  2. Forbes: 7 Ways to Fix Obamacare
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Further reading

External links