Hemant Menta is an author, blogger, and atheist activist. He served as a chair on the Secular Student Alliance board of directors. He initially gained fame as the guy who "sold his soul on eBay" when he offered to go to the church of the highest bidder's choosing in early 2006. Since the eBay auction, Hemant has appeared in the Wall Street Journal, Chicago Sun-Times, and Seattle Times, as well as being featured on Fox News Channel. His popular atheist blog is called the "Friendly Atheist". His book I Sold My Soul on eBay came out in 2007.On the Brights Movement website, he is listed as an "Enthusiastic Bright". The Brights Movement, which never attained a significant following despite being endorsed by notable atheists/skeptics, has been widely criticized as being pretentious and arrogant (see: Atheism and arrogance). Being an "Enthusiastic Bright" could be seen as something which is at variance with his public persona as "The Friendly Atheist" (see also: Atheism and hypocrisy).