Difference between revisions of "MSNBC"

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[[Image:April 2nd MSNBC.png|right|frame]]
 
[[Image:April 2nd MSNBC.png|right|frame]]
'''MSNBC''' is a [[liberal]] 24-hour cable news channel. It is the most liberal of all the NBC universal divisions (NBC, CNBC, The Weather Channel, Telemundo, etc.) MSNBC is considered by many to be one of the most liberal cable news channels of all the liberal mainstream media. MSNBC is the lowest rated of the other 2 major cable news channels, Fox News and CNN.
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'''MSNBC''' is a [[liberal]] 24-hour cable news channel. It is the most liberal of all the NBC Universal divisions (NBC, CNBC, The Weather Channel, Telemundo, etc.) MSNBC is considered by many to be one of the most liberal cable news channels of all the liberal mainstream media. MSNBC is the lowest rated of the other 2 major cable news channels, Fox News and CNN.
  
 
The MSNBC channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82 percent stake.<ref>http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482</ref>
 
The MSNBC channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82 percent stake.<ref>http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482</ref>

Revision as of 20:01, November 10, 2010

April 2nd MSNBC.png

MSNBC is a liberal 24-hour cable news channel. It is the most liberal of all the NBC Universal divisions (NBC, CNBC, The Weather Channel, Telemundo, etc.) MSNBC is considered by many to be one of the most liberal cable news channels of all the liberal mainstream media. MSNBC is the lowest rated of the other 2 major cable news channels, Fox News and CNN.

The MSNBC channel was started in 1996 as a joint venture between Microsoft and NBC. On December 23, 2005, ending a partnership that soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82 percent stake.[1]

The MSNBC network has perenially had very low ratings. In 2002, the network was regularly beaten in the ratings by CNN Headline News. The CEO of Microsoft once even admitted that he wouldn't have started MSNBC knowing what he knew now.[2] In June of 2006, CNN co-founder Reese Schoenfeld told journalist Don Kaplan that "Everybody compares MSNBC to Fox and CNN - when its real competition is Headline News". Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." Kaplan even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel".[3]

Shock jock Don Imus's radio show Imus in the Morning was simulcast on MSNBC for over ten years. During this time, the program become well-known for displaying offensive commentary. However, MSNBC continued to support the show. In April of 2007, the network sparked outrage when during a broadcast of Imus in the Morning, Don Imus and another MSNBC staff member made remarks about the Rutgers University women's basketball team, considered to be both racist and sexist. Initially, MSNBC refused to cancel the show. After sponsors started withdrawing their advertisements from the show, MSNBC canceled the simulcast of Imus in the Morning.

MSNBC has been criticized regarding the channel's liberal slant. The media watchdog group the Media Research Center[4] has cited MSNBC shows by Keith Olbermann, Dan Abrams and Chris Matthews in it criticism of the network's bias reporting.

Olbermann has denounced President Bush and the Republican Party, calling the latter a "terrorist organization". He has called on President Bush and Vice President] Cheney to resign.[5] Olbermann has conducted post-debate interviews of Republican presidential candidates and led live coverage of presidential primaries. In the February 2008 issue of Men's Journal magazine, a senior executive at MSNBC stated that Olbermann "runs MSNBC" and that "because of his success, he's in charge" of the network.[6]

The left-wing advocacy group Media Matters for America[7] has criticized the MSNBC's commitment to promoting a left-wing agenda since the channel has had shows hosted by left-libertarian Tucker Carlson and former moderate Republican Congressman Joe Scarborough. Ironically, on August 16, 2007 Scarborough revealed an incident in which people in the MSNBC newsroom ceaselessly booed President Bush during a State of the Union address.[8]

Msnbc dem.jpg

In the past, MSNBC shows have featured Mitch Albom, Ann Coulter, Phil Donahue, Bill Moyers, Maury Povich, and Michael Savage, among others. That varied programming was gradually reduced as NBC veered more leftist in its point-of-view. Among MSNBC's current (2008) lineup, Patrick Buchanan is perhaps the most conservative voice.

In 2003, in an apparent effort to appear more balanced, MSNBC fired talk-show host Phil Donahue. An internal memo read, in part, "Donahue represents a difficult public face for NBC in a time of war. At the same time, our competitors are waving the flag at every opportunity." [9] [10] [11]

On November 5, 2007, the New York Times reported that the cable news channel was in serious discussions with Rosie O'Donnell to have a prime-time show on the network. Under one scenario, O'Donnell would be given the 9 p.m. slot where she would compete with Larry King Live on CNN and Hannity & Colmes on the Fox News Channel. Her show would replace Live with Dan Abrams, a low-rated program that only recently replaced Scarborough Country.[12] The deal later fell through as O'Donnell leaked information about the agreement without MSNBC's permission.

Later in November of 2007, the president of MSNBC, Phil Griffin, flat out admitted that the network has a left-wing liberal bias. In a New York Times article, he said that "it happened naturally" and that "there is a Go for it" mentality when it comes to pushing the liberal agenda among the MSNBC staff.[13]

Continuing its offensive against the Bush administration and its reposition as a left-wing "news" outlet, in December of 2007, the network ran a series titled Bush League Justice with the explicit purpose of attacking the U.S. Justice Department under the presidency of George W. Bush.

MSNBC has acknowledged publicly its progressive political stance in October 2010 while launching a marketing campaign with the tagline "Lean Forward," [14] [15] [16] [17] following several years in which many observers noted a leftward shift in the channel's programming [18] [19] [20]. As a result, the more non-partisan msnbc.com, a separate company, is considering changing its name to prevent confusion with the television network, MSNBC [21]. The NBC network correspondents and producers, who attempt to be straightforward reporters, say they are embarrassed to be associated with the liberal cable outlet and fear being “tainted” by association with it [22]. This became more apparent when NBC News decided to keep Brian Williams and Tom Brokaw away from MSNBC during the November 2, 2010 midterm election coverage [23]. Tom Brokaw and Brian Williams, the past and present anchors of "NBC Nightly News" have told friends and colleagues in the past that they are finding it tougher and tougher to defend the cable arm of the news division, even while they anchored daytime hours of convention coverage on MSNBC and contributed commentary each evening. [24]

See Also

External links

References

  1. http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482
  2. http://news.com.com/2100-1023-268073.html
  3. http://newsbusters.org/node/5891
  4. About Media Research Center www.mediaresearch.org
  5. http://www.msnbc.msn.com/id/19588942/
  6. http://www.mediabistro.com/tvnewser/msnbc/olbermann_talks_office_politics_other_politics_74648.asp
  7. Media Matters for America homepage www.mediamatters.org
  8. http://newsbusters.org/node/14899/print
  9. http://mediamatters.org/items/200410290004
  10. http://www.democracynow.org/article.pl?sid=05/03/24/1446244
  11. http://www.allyourtv.com/0203season/news/02252003donahue.html
  12. http://www.nytimes.com/2007/11/05/business/media/05cnd-msnbc.html?_r=1&oref=slogin
  13. http://www.nytimes.com/2007/11/06/business/media/06msnb.html?_r=2&oref=slogin&pagewanted=print&oref=slogin
  14. http://www.msnbc.msn.com/id/39507182/ns/business-media_biz/
  15. http://www.nytimes.com/2010/10/05/business/media/05adco.html?_r=1
  16. http://theweek.com/article/index/207856/msnbcs-new-slogan-what-does-it-even-mean
  17. http://www.youtube.com/watch?v=NkinYM4EPy0
  18. http://www.huffingtonpost.com/2008/10/30/study-nbc-news-doesnt-fol_n_139162.html
  19. http://www.washingtonpost.com/wp-dyn/content/article/2008/09/08/AR2008090800008_pf.html
  20. http://www.nytimes.com/2008/09/08/business/media/08msnbc.html?pagewanted=print
  21. http://www.nytimes.com/2010/10/07/business/media/07msnbc.html
  22. http://www.humanevents.com/article.php?id=39332
  23. http://mediaconfidential.blogspot.com/2010/10/nbc-news-separates-itself-from-partisan.html
  24. See reference #20