==The Deutsch-Norman memory selection model==
Unlike the previous models, the Deutsch-Norman theory states that a second selection process occurs in the procedure of determining what is and what is not irrelevant information. [http://books.google.com/books?id=wGti6_4Qn_QC&pg=PR7&lpg=PR7&dq=Deutsch-Norman+memory+selection+model&source=bl&ots=wqyBwebN2r&sig=iMnT7HzriL0IfDjrgT6IrCGrC-g&hl=en&sa=X&oi=book_result&resnum=2&ct=result#PPA116,M1] In this model, recieved information is filtered for size, proximity, and other factors that determine how much attention is paid to an object, an example being as follows
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