View source for Persuasion

[[File:Aristotle.jpg|thumb|250px|right|[[Aristotle]] indicated that logic, trustworthiness and emotion are crucial to [[rhetoric]].<ref>[https://mycourses.aalto.fi/pluginfile.php/148423/mod_resource/content/2/Aristotles%20three%20modes%20of%20persuasion.pdf#:~:text=Aristotle%2C%20the%20ancient%20Greek%20philosopher,and%20pathos%2C%20the%20emotional%20dimension. Aristotle’s three modes of persuasion]</ref>]]
'''Persuasion''' involves influencing a person's beliefs, [[attitude]]s, intentions, [[motivation]]s, or behaviours.<ref>Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (4th ed.). Boston: Allyn & Bacon. p. 33. ISBN 978-0-205-69818-9.</ref>

== Aristotle's rhetoric ==

''See also:'' [[Aristotle]]

[[Rhetoric]] is the art and skill of persuading an [[audience]], via spoken or written language, of a point of view.  

"[[Aristotle]], the ancient Greek [[Philosophy|philosopher]], suggested that any spoken or written communication intended to persuade contains three key [[Rhetoric|rhetorical]] elements: logos, the [[logic]] and reasoning in the message; [[ethos]], the character, credibility and trustworthiness of the communicator; and [[pathos]], the emotional dimension." - [https://mycourses.aalto.fi/pluginfile.php/148423/mod_resource/content/2/Aristotles%20three%20modes%20of%20persuasion.pdf#:~:text=Aristotle%2C%20the%20ancient%20Greek%20philosopher,and%20pathos%2C%20the%20emotional%20dimension. Aristotle’s three modes of persuasion] 

=== Aristotle's rhetoric - Stanford Encyclopedia of Philosophy ===

*[https://plato.stanford.edu/entries/aristotle-rhetoric/ Aristotle's rhetoric] - Stanford Encyclopedia of Philosophy

== Robert Cialdini's six principles of influence ==

Dr. Robert B. Cialdini is a seminal expert in the field of influence and persuasion. He did years of high-quality research for companies and nonprofits to find out how to influence people. His work is a "marketing Bible" to marketers, public relations people, etc.  Robert Cialdini published his book “Influence: The Psychology of Persuasion” in 1984 which gave the 6 key principles related to influencing people which are: reciprocity, scarcity, authority, commitment and consistency, liking and consensus.<ref>[https://worldofwork.io/2019/07/cialdinis-6-principles-of-persuasion/ Cialdini’s 6 Principles of Persuasion: A Simple Summary]</ref>

A short explanation of Robert Cialdini's six principles of influence given at: [https://worldofwork.io/2019/07/cialdinis-6-principles-of-persuasion/ Cialdini’s 6 Principles of Persuasion: A Simple Summary]

'''Articles on Robert Cialdini's six principles of influence:'''

*[https://www.jeremysaid.com/blog/how-to-apply-cialdinis-six-principles-of-influence-for-cro/ How to Apply Cialdini’s Six Principles of Influence to Your Website]
*[http://www.referralcandy.com/blog/dr-robert-cialdinis-6-principles-persuasion-50-examples-inside/ Cialdini's Six Principles of Influence]
*[http://conversionxl.com/how-to-use-cialdinis-6-principles-of-persuasion-to-boost-conversions/ How to Use Cialdini’s 6 Principles of Persuasion to Boost Conversions]

== Winning arguments ==

*[https://www.inc.com/bill-murphy-jr/7-simple-steps-to-win-every-argument.html 7 Simple Steps to Win Every Argument], Inc.

*[http://www.bbc.com/future/story/20140521-the-best-way-to-win-an-argument The best way to win an argument], BBC

*[https://time.com/5318965/how-to-win-an-argument/ How to win an argument], Time magazine

*[http://lifehacker.com/win-an-argument-by-asking-the-other-person-to-outline-a-1582077330 Win an Argument by Asking the Other Person to Outline a Plan]

== Espionage, spy skills and persuasion ==

*''Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business'' by Jason Hanson. Dey Street Books (June 4, 2019)
* ''The Ellipsis Manual: analysis and engineering of human behavior'' by Chase Hughes. Evergreen Press. February 14, 2017

[[Image:Cicero statue head.jpg|thumb|right|120px|Marcus Tullius [[Cicero]] ]]

== Books ==

''See also:'' [[Cicero]]

*''How to Win an Argument: An Ancient Guide to the Art of Persuasion'' by Marcus Tullius Cicero. Princeton University Press (October 31, 2017)
*''The Behavior Operations Manual: Neuro-Cognitive Intelligence'' by Chase Hughes. ‎Evergreen Press. ‎ October 10, 2024

== See also ==

*[[Interpersonal skills]]

*[[Sales]]

== External links ==

*[http://time.com/110643/how-to-win-every-argument/ Keys to persuasion], Time magazine
*[http://www.forbes.com/sites/jasonnazar/2013/03/26/the-21-principles-of-persuasion/ 21 principles of persuasion], Forbes
*[https://www.betterup.com/blog/what-is-persuasion What’s persuasion? Leverage these tactics to persuade your audience]
*[https://www.skillsyouneed.com/ips/persuasion-skills.html Persuasion and Influencing Skills], Skills You Need website
*[https://www.indeed.com/career-advice/career-development/persuasion-skills Persuasion Skills: Definition and Examples], Indeed

'''Persuasion and career:'''

*[https://online.wharton.upenn.edu/blog/how-persuasion-skills-can-benefit-your-career/ How Persuasion Skills Can Benefit Your Career], Wharton Online, University of Pennyslvania

'''Persuasion and leadership:'''

*[https://www.mygreatlearning.com/blog/tips-for-leaders-to-improve-persuasion-skills/ 9 Tips for Leaders To Improve Persuasion Skills]
*[https://www.ccl.org/articles/white-papers/learn-persuasion-skills/ Influencing: Learn How to Use the Skill of Persuasion], Center For Creative Leadership

'''Videos on persuasion:'''

*[https://www.youtube.com/playlist?list=PLbjmSS6LZDGoqrGBVrbmqbV3lS3CQ52mv Persuasion videos] - Video playlist

==References==
{{reflist}}

[[Category: Psychology]]
[[Category: Personal development]]