Difference between revisions of "Affect heuristic"
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Revision as of 06:48, September 25, 2012
The affect heuristic is a decision making shortcut whereby people will base a decision on emotion rather than logic, especially in the case of complex problems that may be more conveniently explained with, for example, a stereotype. Essentially, the affect heuristic explains how our mind takes a difficult question and subconsciously substitutes it for an easier one.