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A mass '''mailing''' is the use of the [[U.S. Postal Mail]] to engage in grassroots lobbying or solicit customers or members.
Beginning in the late 1970s, mailings became a crucial element in the rise in the influence of [[conservative]]s. The traditional [[media]] became increasingly [[liberal]], but [[conservative]]s who tended to stay at home and read their mail were reached through mass mailings.
[[Category:United States Political Terms]]