You have just experienced the '''''Law of Diminishing Marginal Utility''''': the marginal utility of each additional unit (e.g., french fry) always declines (in a given period). This is similar to the "Diminishing Returns" experienced by a '''''producer''''' of goods. | You have just experienced the '''''Law of Diminishing Marginal Utility''''': the marginal utility of each additional unit (e.g., french fry) always declines (in a given period). This is similar to the "Diminishing Returns" experienced by a '''''producer''''' of goods. |