Who enjoys true economic profits? Monopolies do, because they can increase their price and reap economic rents. Apple garners hefty profits year after year for its patented designs on the iPhone, with no end in sight. But ultimately all monopolies, even Apple and Microsoft, fall prey to competition and those economic profits dry up. | Who enjoys true economic profits? Monopolies do, because they can increase their price and reap economic rents. Apple garners hefty profits year after year for its patented designs on the iPhone, with no end in sight. But ultimately all monopolies, even Apple and Microsoft, fall prey to competition and those economic profits dry up. |