Difference between revisions of "The Innovator's Dilemma"
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| − | '''''The Innovator's Dilemma''''' is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."<ref name=amazon> [http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 Amazon]</ref> | + | '''''The Innovator's Dilemma''''' is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."<ref name=amazon>[http://www.amazon.com/Innovators-Dilemma-Revolutionary-Business-Essentials/dp/0060521996 Amazon]</ref> |
The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."<ref name=amazon /> | The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."<ref name=amazon /> | ||
Revision as of 14:41, June 27, 2016
The Innovator's Dilemma is a book about "disruptive technologies that ... cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies."[1] The author "suggests that by placing too great an emphasis on satisfying customers' current needs, companies fail to adapt or adopt new technology that will meet customers' unstated or future needs."[1]