The psychological impact of paper gains and losses is very important. People with large paper gains are likely to feel richer and to spend more money, while those with paper losses feel poorer and are more cautious. If people feel that the prices will keep falling they will become very cautious. Banks will stop lending to average customers, which is happening in 2008. | The psychological impact of paper gains and losses is very important. People with large paper gains are likely to feel richer and to spend more money, while those with paper losses feel poorer and are more cautious. If people feel that the prices will keep falling they will become very cautious. Banks will stop lending to average customers, which is happening in 2008. |