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'''Woot''' is an American Internet retailer that was founded and based in [[Dallas, Texas|Dallas]].  Founded in 2004, the website has grown over the years and expanded into other categories with spinoff sites such as Wine.Woot.  Woot operates as a [[Deal of the Day]] website, usually offering one heavily discounted deal per day.  In 2010, Woot was acquired by [[Amazon.com]]. <ref>[http://www.woot.com/Blog/ViewEntry.aspx?Id=13389 The Blog - June 30, 2010 - BREAKING: Woot To Be Acquired By Amazon, Then Left To Amuse Ourselves]</ref>

'''Woot''' is an American Internet retailer that was founded and based in [[Dallas, Texas|Dallas]].  Founded in 2004, the website has grown over the years and expanded into other categories with spinoff sites such as Wine.Woot.  Woot operates as a [[Deal of the Day]] website, usually offering one heavily discounted deal per day.  In 2010, Woot was acquired by [[Amazon.com]].<ref>[http://www.woot.com/Blog/ViewEntry.aspx?Id=13389 The Blog - June 30, 2010 - BREAKING: Woot To Be Acquired By Amazon, Then Left To Amuse Ourselves]</ref>

== Sales Approach ==

== Sales Approach ==

Woot is one of the original (and most successful) [[Deal of the Day]] websites.  Woot's popularity has lead to many other business adopting this model.  Woot's model typically allows users to buy upto three items per day of the deal, however there are items that are more limited depending on the item.  Items are typically shipped via FedEx SmartPost.

Woot is one of the original (and most successful) [[Deal of the Day]] websites.  Woot's popularity has lead to many other business adopting this model.  Woot's model typically allows users to buy up to three items per day of the deal, however there are items that are more limited depending on the item.  Items are typically shipped via FedEx SmartPost.

An item is posted to Woot's website every night at midnight Central Time.  This item is typically available for 24 hours although the item can sell out over the course of the day.  In the case of an item that sells out, Woot will not feature a new item until Midnight.   

An item is posted to Woot's website every night at midnight Central Time.  This item is typically available for 24 hours although the item can sell out over the course of the day.  In the case of an item that sells out, Woot will not feature a new item until Midnight.   

Woot has been known to occasionally offer items that are no longer in stock causing heavy shipping delays.  This is a rare practice however. <ref>http://www.woot.com/Forums/ViewPost.aspx?PostID=4352112</ref><ref>http://www.woot.com/WhatIsWoot.aspx#q3</ref>

Woot has been known to occasionally offer items that are no longer in stock causing heavy shipping delays.  This is a rare practice however.<ref>http://www.woot.com/Forums/ViewPost.aspx?PostID=4352112</ref><ref>http://www.woot.com/WhatIsWoot.aspx#q3</ref>

== Marketing style ==

== Marketing style ==

The company's marketing style is irreverent and often acknowledges its community of customers. Product descriptions are known to mock the product, the customer, or Woot itself. Product drawbacks are preemptively acknowledged and buyers are advised to beware. For those only interested in the serious details, the real information about the product is always listed below the Woot-written description. Community users often do their own research and post their opinions on the user forums. The Woot staff designates some "quality" posts or excerpts, and features them at the top of the forum.

The company is keenly aware of its costumers and is irreverent in its product descriptions. Oftentimes the description will mock the product, the company, or even Woot. Negatives form the product are often highlighted and will be used as jokes. Serious details such as the actual product description is listed below the Woot written description. The community will often do their own research and post their opinions as well as links to product reviews and other costs on the user forums. The Woot staff will read through the community posts and pick important ones listed as "quality" and features them at the top of the forum.

==Special Features==

==Special Features==

=== Shirt Woot ===

=== Shirt Woot ===

Woot Shirts holds a daily design based off of some topic that has been declared in the morning.  The designs that receive the most votes are then produced and sold the following day.  Winners of the design receive payment for the design and royalties for the first day of sale on the shirt.  The designs are silk-screened at Woot's main facility.  Shirts that win the contest are offered at a discounted rate their first day.  They are generally available for sale for multiple days after in what is known as the Reckoning on a separate page.   

Woot Shirts holds a daily design based on some topic that has been declared in the morning.  The designs that receive the most votes are then produced and sold the following day.  Winners of the design receive payment for the design and royalties for the first day of sale on the shirt.  The designs are silk-screened at Woot's main facility.  Shirts that win the contest are offered at a discounted rate their first day.  They are generally available for sale for multiple days after in what is known as the Reckoning on a separate page.   

Unlike the main Woot site, Woot Shirts offers international shipping and free standard shipping in the US.

Unlike the main Woot site, Woot Shirts offers international shipping and free standard shipping in the US.

== References ==

== References ==

<references/>

<references/>

* [http://wine.woot.com/ Wine Woot]

* [http://wine.woot.com/ Wine Woot]

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