Changes

In April 2017, Burger King devised a television commercial designed to trigger Google's voice-activated Home smart speaker and have the device advertise the Whopper by reading the start of the [[Wikipedia]] Whopper article.  Google quickly reprogrammed the system to respond only if the user asked for the definition of a "Whopper burger."  But before the fix was implemented, Wikipedia editors changed the article to include "horse meat", "cyanide",<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777717747</ref> "rat droppings", "dinosaurs" and other foul ingredients.<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777715629</ref> The project is an example of a company trying to use Wikipedia to lend credibility to a commercial product.

In April 2017, Burger King devised a television commercial designed to trigger Google's voice-activated Home smart speaker and have the device advertise the Whopper by reading the start of the [[Wikipedia]] Whopper article.  Google quickly reprogrammed the system to respond only if the user asked for the definition of a "Whopper burger."  But before the fix was implemented, Wikipedia editors changed the article to include "horse meat", "cyanide",<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777717747</ref> "rat droppings", "dinosaurs" and other foul ingredients.<ref>https://en.wikipedia.org/w/index.php?title=Whopper&oldid=777715629</ref> The project is an example of a company trying to use Wikipedia to lend credibility to a commercial product.

<blockquote>It appears that Burger King itself tried to fix the Wikipedia problem. The first sentence changed to a suspiciously glowing description of the Whopper, authored by user “Fermachado123" — a name that sounds similar to Fernando Machado, Burger King's senior vice president for global brand management.<ref>{{cite news|url=http://www.msn.com/en-gb/money/companies/burger-king-thought-it-had-a-great-idea-instead-it-ended-up-with-a-whopper-of-a-problem/ar-BBzMU9j?li=BBoPWjQ&ocid=mailsignout|title=Burger King thought it had a great idea. Instead, it ended up with a Whopper of a problem. |date=April 13, 2017|accessdate=May 16, 2017|work=Washington Post}}</ref></blockquote>

<blockquote>It appears that Burger King itself tried to fix the Wikipedia problem. The first sentence changed to a suspiciously glowing description of the Whopper, authored by user “Fermachado123" — a name that sounds similar to Fernando Machado, Burger King's senior vice president for global brand management.<ref>https://en.wikipedia.org/w/index.php?title=Whopper&diff=773832878&oldid=773809917</ref><ref>{{cite news|url=http://www.msn.com/en-gb/money/companies/burger-king-thought-it-had-a-great-idea-instead-it-ended-up-with-a-whopper-of-a-problem/ar-BBzMU9j?li=BBoPWjQ&ocid=mailsignout|title=Burger King thought it had a great idea. Instead, it ended up with a Whopper of a problem. |date=April 13, 2017|accessdate=May 16, 2017|work=Washington Post}}</ref></blockquote>

==See also==

==See also==