As a free service, it is reasonable to say that the users of facebook are the product, rather than the consumers. As Andrew Lewis is credited with saying, "If you are not paying for it, you're not the customer; you're the product being sold." This concept is not new, but it is still valid even though it was originally introduced in reference to television.<ref>https://books.google.com/books?id=gI_jNL7PN2QC&lpg=PA104&dq=tv%20you%20are%20the%20product&pg=PA104#v=onepage&q=tv%20you%20are%20the%20product&f=false</ref> Information is valuable to advertisers, since they can use it in targeted marketing. Facebook, like other social media services, makes use of the personal information provided to users to sell advertisements. | As a free service, it is reasonable to say that the users of facebook are the product, rather than the consumers. As Andrew Lewis is credited with saying, "If you are not paying for it, you're not the customer; you're the product being sold." This concept is not new, but it is still valid even though it was originally introduced in reference to television.<ref>https://books.google.com/books?id=gI_jNL7PN2QC&lpg=PA104&dq=tv%20you%20are%20the%20product&pg=PA104#v=onepage&q=tv%20you%20are%20the%20product&f=false</ref> Information is valuable to advertisers, since they can use it in targeted marketing. Facebook, like other social media services, makes use of the personal information provided to users to sell advertisements. |