Though Hallmark removed the religious programming from the network and is generally apolitical in its fare, it has maintained a family-friendly approach to programming (going so far as to remove even mild pejorative words from its broadcasting) earning it a cult following, especially among females for its seemingly endless supply of romance films. And, its films are not adverse to including religious songs or imagery. | Though Hallmark removed the religious programming from the network and is generally apolitical in its fare, it has maintained a family-friendly approach to programming (going so far as to remove even mild pejorative words from its broadcasting) earning it a cult following, especially among females for its seemingly endless supply of romance films. And, its films are not adverse to including religious songs or imagery. |