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*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}
*Long's tenure at the [[JA Ranch]] southeast of [[Amarillo]], which ended in 1956, partly corresponded with that of [[Tom Blasingame]], considered the oldest [[cowboy]] in the [[history]] of the American West.}}
'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 – June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life magazine|Life]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=
'''Clarence Hailey Long, Jr.''', often known as '''C. H. Long''' (January 9, 1910 – June 29, 1978), was the rugged [[Texas]] [[cowboy]] sensationalized as the original "Marlboro Man." Long, then foreman of the [[JA Ranch]], was catapulted to national attention in 1949, when ''[[Life magazine|Life]]'' [[magazine]] published a series of Leonard McCombe [[photograph]]s on [[ranch]]ing in the American West. Long was the basis of the popular Marlboro [[cigarette]]s [[advertising]] campaign in the 1950s and 1960s for Philip Morris International, but other models followed through 1999.<ref>{{cite web|url=http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title=|publisher=''[[Life (magazine)|Life]]'' [[magazine]]|date=August 22, 1949}}</ref>
http://www.life.com/Life/lifebooks/100photos/gallery/5.html|title=|publisher=''[[Life (magazine)|Life]]'' [[magazine]]|date=August 22, 1949}}</ref>
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo, Texas|Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref>
Long was born in Paducah in Cottle County in the southern Texas Panhandle. He worked on the 32,000-acre JA Ranch southeast of [[Amarillo]] and originally established by [[John George Adair]], a native of [[Ireland]], and Charles Goodnight (1836-1929), the best known of the Texas [[cattle]]men. During [[World War II]], Long served in the [[United States Navy]] in the [[Pacific Ocean|South Pacific]].<ref name=PPHM>C.H. Long, Jr., exhibit, Panhandle-Plains Historical Museum, Canyon, Texas.</ref>
The then 39-year-old, 150-pound Long was described as a "silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher's] wrinkles radiating from pale blue eyes." He wore "a ten-gallon [[Stetson]] hat, a bandanna around his neck, a bag of Bull Durham [[tobacco]] with its yellow string dangling from his pocket, and blue denim, the fabric of the profession".<ref>{{cite book|url=http://books.google.com/books?id=GYP1usNNspsC&pg=PA117&lpg=PA117&dq=Clarence+Hailey+Long&source=web&ots=2ZYAcx0qpC&sig=keDu4F4iJvpR6L_aBewey66ITXc&hl=en|title=Shooting from the Hip: Photography, Masculinity, and Postwar America|publisher=Google Books|author=Patricia Vettel-Becke|isbn=0-8166-4302-4|page=117}}</ref>
The then 39-year-old, 150-pound Long was described as a "silent man, unassuming and shy, to the point of bashfulness [with a] face sunburned to the color of saddle leather [with cowpuncher's] wrinkles radiating from pale blue eyes." He wore "a ten-gallon [[Stetson]] hat, a bandanna around his neck, a bag of Bull Durham [[tobacco]] with its yellow string dangling from his pocket, and blue denim, the fabric of the profession".<ref>{{cite book|url=http://books.google.com/books?id=GYP1usNNspsC&pg=PA117&lpg=PA117&dq=Clarence+Hailey+Long&source=web&ots=2ZYAcx0qpC&sig=keDu4F4iJvpR6L_aBewey66ITXc&hl=en|title=Shooting from the Hip: Photography, Masculinity, and Postwar America|publisher=Google Books|author=Patricia Vettel-Becke|isbn=0-8166-4302-4|page=117}}</ref>