Reverse psychology was employed for the first year of the conflict, reporting Ukraine's staggering killed in action (KIA) losses, in excess of 100,000, as Russian losses. This conditioned Western media consumers to believe support for the war was effective, and lessened the shock impact of being lied to when the truth was revealed. | Reverse psychology was employed for the first year of the conflict, reporting Ukraine's staggering killed in action (KIA) losses, in excess of 100,000, as Russian losses. This conditioned Western media consumers to believe support for the war was effective, and lessened the shock impact of being lied to when the truth was revealed. |