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→The role of 'fact checkers' and information experts
"As its dominance over our everyday lives grows complete, the spectacle has become powerful enough to turn our understanding of what is [[true]] upside down. Because spectacle replaces real life with a mere mediated representation of life that cannot be experienced directly, it provides a framework where mass deceptions and [[lie]]s can consistently and convincingly appear as true. Thus, spectacle is perhaps one of the most effective tools we have to explain how [[elitism|elite]] deceptions, including fabrications and lies about [[imperialist]] [[war]]s like those in [[Iraq war|Iraq]] and [[Syrian war|Syria]], can consistently go unpunished and even unnoticed. As such, it follows that spectacle can help us understand how modern fact-checks and counter-disinformation initiatives can consistently do the opposite of what they claim, as many have observed."}}
"As its dominance over our everyday lives grows complete, the spectacle has become powerful enough to turn our understanding of what is [[true]] upside down. Because spectacle replaces real life with a mere mediated representation of life that cannot be experienced directly, it provides a framework where mass deceptions and [[lie]]s can consistently and convincingly appear as true. Thus, spectacle is perhaps one of the most effective tools we have to explain how [[elitism|elite]] deceptions, including fabrications and lies about [[imperialist]] [[war]]s like those in [[Iraq war|Iraq]] and [[Syrian war|Syria]], can consistently go unpunished and even unnoticed. As such, it follows that spectacle can help us understand how modern fact-checks and counter-disinformation initiatives can consistently do the opposite of what they claim, as many have observed."}}
== Soft power ==
''See also:'' [[Soft power]]
[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s. Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
=== Brand Finance's 2022 ranking of the countries with the most soft power ===
Brand Finance's 2022 ranking of the 10 countries with the most soft power<ref>[https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking#:~:text=%E2%80%9CThe%20composition%20of%20the%20Global,Kingdom%2C%20Germany%2C%20and%20China. Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking], Brand Finance website, 2022</ref>:
# United States
# United Kingdom
# Germany
# China
# Japan
# France
# Canada
# Switzerland
# Russia
# Italy
==War propaganda==
==War propaganda==