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| | *[https://blog.hubspot.com/sales/sales-statistics#:~:text=months%20(Lightspeed).-,Sales%20Career%20Statistics,of%20their%20job%20(HubSpot). 94 Key Sales Statistics to Help You Sell Smarter in 2024], Hubspot | | *[https://blog.hubspot.com/sales/sales-statistics#:~:text=months%20(Lightspeed).-,Sales%20Career%20Statistics,of%20their%20job%20(HubSpot). 94 Key Sales Statistics to Help You Sell Smarter in 2024], Hubspot |
| | *[https://www.webfx.com/blog/marketing/sales-statistics/#:~:text=71%25%20of%20sales%20reps%20say,only%2020%25%20of%20sales%20reps. 100 Sales Statistics You Can Use to Drive Results], WebFx | | *[https://www.webfx.com/blog/marketing/sales-statistics/#:~:text=71%25%20of%20sales%20reps%20say,only%2020%25%20of%20sales%20reps. 100 Sales Statistics You Can Use to Drive Results], WebFx |
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| − | == Sales training ==
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| − | See also: [[Sales training]]
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| − | Sales training is the process of teaching salespeople how to sell more effectively. It helps sales representatives develop the skills they need to sell more efficiently so they can succeed.<ref>
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| − | *[https://www.google.com/search?q=what+is+sales+training&sca_esv=123f44fb72ad38df&sxsrf=AHTn8zpC4QUUkTQYj0P5Ye_Nif1UYFyfHg%3A1742691598358&ei=Dl3fZ4nBFdnf0PEP1IinoQ8&ved=0ahUKEwiJgLGNgJ-MAxXZLzQIHVTEKfQQ4dUDCBA&uact=5&oq=what+is+sales+training&gs_lp=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&sclient=gws-wiz-serp What is sales training?]</ref>
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| − | Formal sales training can include such topics as: building rapport; sales prospecting; sales presentations; avoiding/overcoming buyer objections; closing sales; getting referrals and customer retention.
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| − | [[File:Sales training.png|thumbnail|center|800px|Source: [https://www.google.com/search?q=what+is+sales+training&sca_esv=123f44fb72ad38df&sxsrf=AHTn8zpC4QUUkTQYj0P5Ye_Nif1UYFyfHg%3A1742691598358&ei=Dl3fZ4nBFdnf0PEP1IinoQ8&ved=0ahUKEwiJgLGNgJ-MAxXZLzQIHVTEKfQQ4dUDCBA&uact=5&oq=what+is+sales+training&gs_lp=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&sclient=gws-wiz-serp What is sales training?] ]]
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| − | === Effectiveness of sales training. Return of investment of sales training for companies ===
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| − | According to HireDNA.com: "A 2020 study by Southern New Hampshire University found that salesperson training can have an ROI of up to 353%. And a separate 2020 study by the Sales Management Association found “teams that invest in sales training and development are 57% more effective than teams that don’t.”<ref>[https://hiredna.com/investing-in-salesperson-training-can-have-up-to-353-roi-why-it-pays-to-develop-your-talent/ Investing in Salesperson Training Can Have Up to 353% ROI: Why it Pays to Develop Your Talent], HireDNA.com</ref>
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| − | According to the website TrainingIndustry.com:
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| − | {{Cquote|In one study, we included a question that asked participants to rate the quality of their company’s sales skills training program. We found that 10.7 percent of the programs “exceeded expectations,” 42.5 percent “met expectations,” and 43.5 percent “needed improvement.”
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| − | What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>}}
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| | == Books on recruiting top sales talent == | | == Books on recruiting top sales talent == |