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Line 1: − + − {{Cquote|Rebranding is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."<ref>[https://marketbusinessnews.com/financial-glossary/rebranding/ What Is Rebranding? Definition And Examples]</ref>}} + +
→See also
According to ''[[Marketing]] Business News'':
According to ''[[Marketing]] Business News'', "'''Rebranding''' is the process of changing the image of a company or product. The aim is to make the new image more attractive to consumers. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them. We rebrand to raise awareness of a company's or product's new identity."<ref>[https://marketbusinessnews.com/financial-glossary/rebranding/ What Is Rebranding? Definition And Examples]</ref>
The Innis Maggiore Ad Agency, which works with major corporations, says concerning rebranding/repositioning: "When a brand’s meaning is strongly established in the mind, it’s extremely difficult — if not impossible — to change. It is possible to refine, adjust and hone a brand’s meaning when necessary. But repositioning a brand with a wholesale change? Hardly a chance."<ref>[https://innismaggiore.com/blog/jcpenney-showed-brand-reinvention-can-stretch-only-so-far/ Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far] by Dick Maggiore at the Innis Maggiore Ad Agency</ref>
== See also ==
== See also ==
*[[Brand]]
*[[Attempts to positively rebrand atheism]]
*[[Attempts to positively rebrand atheism]]