| | At first most European leaders embraced the plan, but the Communists swung into opposition once Stalin signaled his opposition. However the socialist movements endorsed and supported the ERP as did business and liberal elements. A European organization was formed, the ''' Organization for European Economic Cooperation''' ('''OEEC''') to coordinate policies, and at all times the details and operations of the program was negotiated between the U.S. and European nations. | | At first most European leaders embraced the plan, but the Communists swung into opposition once Stalin signaled his opposition. However the socialist movements endorsed and supported the ERP as did business and liberal elements. A European organization was formed, the ''' Organization for European Economic Cooperation''' ('''OEEC''') to coordinate policies, and at all times the details and operations of the program was negotiated between the U.S. and European nations. |
| − | Promotions continued after the plan began, and emphasized its success in contrast to the economic failures under Communism. As the aim of the Marshall Plan was to restore the confidence of the Europeans after the devastation of the war, the ideological and psychological aspects of the plan were as important as the economic ones. Propaganda and publicity campaigns were therefore crucial to the success of the plan and varied little from country to country, as the purpose was to spread the American way of life throughout Europe. For example, American and Danish authorities cooperated with considerable success in 1948–50 to present the Marshall Plan as a program of reciprocal benefit to both nations. Press releases, journalists' tours, and three large exhibitions presented Denmark and the United States as closely related lands with shared values of democracy and freedom. America was depicted as rich and highly developed economically and technologically, while Denmark had superior systems of agriculture and social welfare. Politics was kept in the background in building this image of shared values and interests.<ref>Marianne Rostgaard, "Kampen Om Sjaelene: Dansk Marshallplan Publicity 1948-50" [The Battle for Souls: Publicity for the Marshall Plan in Denmark, 1948-50]. ''Historie'' 2002 (2): 257-291. Issn: 0107-4725</ref> | + | Promotions continued after the plan began, and emphasized its success in contrast to the economic failures under Communism. As the aim of the Marshall Plan was to restore the [[confidence]] of the Europeans after the devastation of the war, the ideological and psychological aspects of the plan were as important as the economic ones. Propaganda and publicity campaigns were therefore crucial to the success of the plan and varied little from country to country, as the purpose was to spread the American way of life throughout Europe. For example, American and Danish authorities cooperated with considerable success in 1948–50 to present the Marshall Plan as a program of reciprocal benefit to both nations. Press releases, journalists' tours, and three large exhibitions presented Denmark and the United States as closely related lands with shared values of democracy and freedom. America was depicted as rich and highly developed economically and technologically, while Denmark had superior systems of agriculture and social welfare. Politics was kept in the background in building this image of shared values and interests.<ref>Marianne Rostgaard, "Kampen Om Sjaelene: Dansk Marshallplan Publicity 1948-50" [The Battle for Souls: Publicity for the Marshall Plan in Denmark, 1948-50]. ''Historie'' 2002 (2): 257-291. Issn: 0107-4725</ref> |
| | [[Image:M-plan-1.jpg|thumb|250px|graphic from 1949 leaflet for Dutch audiences, artwork by Jo Spier (1900-1978)]] | | [[Image:M-plan-1.jpg|thumb|250px|graphic from 1949 leaflet for Dutch audiences, artwork by Jo Spier (1900-1978)]] |