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According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in goal-directed behaviors and exhibit increased motivation towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>
[[File:New-years-eve.jpg|right|thumbnail|400px|Many areas have [[New Year's Day]] fireworks.
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Many individuals commit to new year resolutions on New Year's Day or on New Year's Eve.]]
According to the behavioral scientist Jason Hreha the fresh start effect is a behavioral science finding that suggests individuals are more likely to engage in [[Goal setting|goal]]-directed behaviors and exhibit increased [[motivation]] towards achieving personal objectives when they perceive the beginning of a new time period. This phenomenon is attributed to the psychological association of new beginnings with a clean slate, providing an opportunity to leave past failures behind and start anew.<ref>[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com</ref>
A book summary of American economist Katy Milman's book [[How to Change: The Science of Getting from Where You Are to Where You Want to Be]] indicates:
A book summary of American economist Katy Milman's book [[How to Change: The Science of Getting from Where You Are to Where You Want to Be]] indicates:
Similar outcomes were found in other performance studies. Resets can help underperformers to up their game, but they can also hurt people who’re already performing well. So, be careful when you use fresh starts.
Similar outcomes were found in other performance studies. Resets can help underperformers to up their game, but they can also hurt people who’re already performing well. So, be careful when you use fresh starts.
== Journal articles ==
*[https://faculty.wharton.upenn.edu/wp-content/uploads/2014/06/Dai_Fresh_Start_2014_Mgmt_Sci.pdf The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior], ''Management Science'', June 2014
== New Year's Day resolutions ==
''See also:'' [[New Year's Day]] and [[Commitment as a virtue]] and [[Habit]] and [[Will (psychology)]] and [[Self-control]] and [[Motivation]] and [[Self-motivation]]
The start of a new year serves causes many people to set new goals and [[Commitment as a virtue|commit]] to better [[habit]]s.
In 2024, DriveResearch reported that 9% of people who make New Year's resolutions keep them throughout the year.<ref>[https://www.driveresearch.com/market-research-company-blog/new-years-resolutions-statistics/ New Year’s Resolutions Statistics and Trends - 2024]</ref>
'''Articles on New Year's Day resolutions:'''
*[https://www.driveresearch.com/market-research-company-blog/new-years-resolutions-statistics/ New Year's Resolutions Statistics and Trends - 2023], DriveResearch.com
*[https://www.forbes.com/health/mind/new-years-resolutions-statistics/ New Year’s Resolutions Statistics 2024], Forbes, 2023
'''Annual Life Plan Review: A Universal Blueprint:'''
*[https://efficiencyandmanagement.blogspot.com/2026/01/annual-life-plan-review-universal.html Annual Life Plan Review: A Universal Blueprint]
== See also ==
*[[Self-concept]]
== External links ==
== External links ==
*[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com
*[https://www.thebehavioralscientist.com/glossary/fresh-start-effect#:~:text=The%20Fresh%20Start%20Effect%20is,Applications: What is The Fresh Start Effect In Behavioral Science?], TheBehavioralScientist.com
*[https://www.larksuite.com/en_us/topics/productivity-glossary/fresh-start-effect The Fresh Start Effect: A Productivity Booster]
*[https://www.larksuite.com/en_us/topics/productivity-glossary/fresh-start-effect The Fresh Start Effect: A Productivity Booster]
*[https://psychologycompass.com/blog/reaching-goals/ Reaching goals with the science of the “fresh start effect”], Psychology Compass website
*[https://www.inc.com/jeff-haden/psychologists-say-use-fresh-start-effect-to-create-better-lasting-habits.html Psychologists Recommend the Fresh Start Effect to Create Better, Lasting Habits], Inc. Magazine, 2023
*[https://efficiencyandmanagement.blogspot.com/2026/01/how-to-start-new-and-much-better.html How to Start a New and Much Better Chapter of Your Life], Efficiency and Management blog
*[https://www.nngroup.com/articles/fresh-start-effect/#:~:text=Psychologists%20studying%20the%20fresh%2Dstart,initiate%20goal%2Doriented%20aspirational%20behaviors. Fresh Start Effect: How to Motivate Users with New Beginnings], Web design/conversion rate optimization and the fresh start effect
*[https://www.nngroup.com/articles/fresh-start-effect/#:~:text=Psychologists%20studying%20the%20fresh%2Dstart,initiate%20goal%2Doriented%20aspirational%20behaviors. Fresh Start Effect: How to Motivate Users with New Beginnings], Web design/conversion rate optimization and the fresh start effect
Videos:
*[https://www.youtube.com/playlist?list=PLbjmSS6LZDGplsvA067WFDiB2X8rFRFBO Fresh start effect - videos], Video playlist
== Notes ==
== Notes ==