Management must review the asset value of Goodwill every year to determine if it is still a legitimate asset. If it is not, the asset must either be reduced or written off completely. Reverting to the previous example, suppose the business purchased had a competitor that opened a location just across the street, and that ongoing profits would be reduced. Management would be required to reduce, if not write off completely, the value of Goodwill. | Management must review the asset value of Goodwill every year to determine if it is still a legitimate asset. If it is not, the asset must either be reduced or written off completely. Reverting to the previous example, suppose the business purchased had a competitor that opened a location just across the street, and that ongoing profits would be reduced. Management would be required to reduce, if not write off completely, the value of Goodwill. |