| − | '''McDonaldization''' is a term invented by author [[George Ritzer]] in his book, ''The McDonaldization of Society''. Ritzer argues that the [[McDonald's]] business model [[rationalize]]s, that is, breaks down a given task into its most fundamental parts then creating [[logic]]al, consistant rules to find the most efficient method for completeing each task. He argues that [[over-rationalization]] can lead to irrational outcomes. Ritzer argues that McDonalization's focus on [[efficiency]], calculability, predictability, and control leads to irrationality, deskilling, and "consumer workers" (that is, consumers doing part of the work usually done by the company, such as taking the trash to the receptacle). <ref>McDonaldization.com [http://www.mcdonaldization.com/whatisit.shtml What Is McDonaldization?]</ref> | + | '''McDonaldization''' is a term invented by author [[George Ritzer]] in his book, ''The McDonaldization of Society''. Ritzer argues that the [[McDonald's]] business model [[rationalize]]s, that is, breaks down a given task into its most fundamental parts then creating [[logic]]al, consistent rules to find the most efficient method for completing each task. He argues that [[over-rationalization]] can lead to irrational outcomes. Ritzer argues that McDonalization's focus on [[efficiency]], calculability, predictability, and control leads to irrationality, de-skilling, and "consumer workers" (that is, consumers doing part of the work usually done by the company, such as taking the trash to the receptacle). <ref>McDonaldization.com [http://www.mcdonaldization.com/whatisit.shtml What Is McDonaldization?]</ref> |