Difference between revisions of "Emotional manipulation"
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| − | '''Emotional manipulation''' is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with [[political]] [[propaganda]] or [[advertising]] campaigns. | + | '''Emotional manipulation''' is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with [[political]] [[propaganda]] or [[advertising]] campaigns. Rather famously, [[Barack Obama]] used in in many of his campaign ads. |
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product. | For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product. | ||
[[Category:Psychology]] | [[Category:Psychology]] | ||
Revision as of 02:10, November 27, 2008
Emotional manipulation is the exploitation of someone's deepest longings or fleeting attitudes, for one's own benefit. It is usually associated with political propaganda or advertising campaigns. Rather famously, Barack Obama used in in many of his campaign ads.
For instance, to sell cars or tools to a man, advertisers typically show an attractive woman in the same picture as the product.