Difference between revisions of "Made to Stick"
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(Excerpts from the book) |
("To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story.") |
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| − | '''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on. | + | '''Made to Stick''' is a book which explores what makes an idea "sticky", such as [[urban rumors]] which get half way round the world before the truth gets its boots on. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story." |
==Links== | ==Links== | ||
*[http://www.madetostick.com/excerpts/ Excerpts from the book] | *[http://www.madetostick.com/excerpts/ Excerpts from the book] | ||
Revision as of 20:38, August 28, 2009
Made to Stick is a book which explores what makes an idea "sticky", such as urban rumors which get half way round the world before the truth gets its boots on. "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."