Difference between revisions of "Made to Stick"
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'''Made to Stick''' is a book which explores what makes an idea "sticky". | '''Made to Stick''' is a book which explores what makes an idea "sticky". | ||
| − | Why do we remember | + | Why do we remember [[slogan]]s like "Loose Lips Sink Ships" and, "This is your brain on drugs"? Or for that matter, the legend that Newton discovered gravity when an apple fell on his head? |
| − | + | "To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story." | |
==Links== | ==Links== | ||
*[http://www.madetostick.com/excerpts/ Excerpts from the book] | *[http://www.madetostick.com/excerpts/ Excerpts from the book] | ||
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| + | [[Category:novels]] | ||
Revision as of 22:54, September 22, 2009
Made to Stick is a book which explores what makes an idea "sticky".
Why do we remember slogans like "Loose Lips Sink Ships" and, "This is your brain on drugs"? Or for that matter, the legend that Newton discovered gravity when an apple fell on his head?
"To summarize, here's our checklist for creating a successful idea: a Simple Unexpected Concrete Credentialed Emotional Story."