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"Marketing is much more than advertising and sales; it includes understanding the environment, consumer needs and behavior, assessing the value of the product, promotion, place and [[price
According to the book ''Contemporary Marketing Wired'', "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>
According to the book ''Contemporary Marketing Wired'', "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>
A seminary course description advises, "Marketing is much more than [[advertising]] and [[sales]]; it includes understanding the environment, consumer needs and behavior, assessing the value of the product, [[promotion]], place and [[price]]."
[http://uts.edu/course-listings/management.html?start=1]
==Emotionally manipulative ad campaigns==
==Emotionally manipulative ad campaigns==