Changes

Perhaps the most innovative contribution Google has made to internet searching is its '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to its constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page to form what is known as a "Google Bomb". Some examples can be found below.<ref>[http://www.signonsandiego.com/uniontrib/20040614/news_mz1b14google.html Dropping 'Google-bombs']</ref>

Perhaps the most innovative contribution Google has made to internet searching is its '''PageRank''' algorithm. This system works by counting the number of sites that link to another site; the more links pointing to a page, the higher that page will be ranked. The engine also takes note of how often the page is updated. Due to this, [[Wikipedia]] is consistently ranked very highly by Google, due to its constant updating and heavy linkage. More recently, internet-savvy Googlers have discovered ways to game the system; creating massive numbers of pages with links pointing to one page to form what is known as a "Google Bomb". Some examples can be found below.<ref>[http://www.signonsandiego.com/uniontrib/20040614/news_mz1b14google.html Dropping 'Google-bombs']</ref>

*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democratic]] Party supporters in late 2003, as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].

*'''"Miserable Failure"''': For nearly two years, searching "miserable failure" (or even just "miserable", or "failure") in the Google search engine would return the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].<ref>[http://news.bbc.co.uk/2/hi/americas/3298443.stm 'Miserable failure' links to Bush]</ref> This was orchestrated by [[Democratic]] Party supporters in late 2003,<ref>[http://news.bbc.co.uk/1/hi/world/americas/3298443.stm 'Miserable Failure' links to Bush]</ref> as part of the 2004 Presidential election. However, at times, [[Conservative]] supporters were able to shift the phrase to [[Jimmy Carter]], [[Hillary Clinton]] and [[Michael Moore]].

*''''"Great President"''': returns the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].

*''''"Great President"''': returns the [http://www.whitehouse.gov/president/biography.html White House Biography] of [[George W. Bush]].

*'''"Waffles"''': Also as part of the 2004 Presidential election, Conservative supporters managed to link the term "waffles" to the official website of [[John Kerry]].

*'''"Waffles"''': Also as part of the 2004 Presidential election, Conservative supporters managed to link the term "waffles" to the official website of [[John Kerry]].