The “substitution effect” is the change in substitution (one good for another) due to the change in price of one of the two goods. If the price of a good decreases, then that price change makes it more attractive to be used as a substitute for another good. If, for example, chicken sandwiches are on sale at half-price at McDonalds, then more customers are going to choose chicken sandwiches as a substitute for hamburgers. The decrease in price of chicken sandwiches has a “substitution effect” of causing more people to buy them as they move from eating hamburgers to eating the cheaper chicken sandwiches. | The “substitution effect” is the change in substitution (one good for another) due to the change in price of one of the two goods. If the price of a good decreases, then that price change makes it more attractive to be used as a substitute for another good. If, for example, chicken sandwiches are on sale at half-price at McDonalds, then more customers are going to choose chicken sandwiches as a substitute for hamburgers. The decrease in price of chicken sandwiches has a “substitution effect” of causing more people to buy them as they move from eating hamburgers to eating the cheaper chicken sandwiches. |