Changes

Ad pages have declined even more at the two major competitors; ''Forbes'' has a listed revenue of $338 million, compared to $276 million for ''Fortune'' and $236 million for ''BusinessWeek''. The rival business magazine ''Portfolio,'' from Condé Nast’s is teetering and may not last another year.

Ad pages have declined even more at the two major competitors; ''Forbes'' has a listed revenue of $338 million, compared to $276 million for ''Fortune'' and $236 million for ''BusinessWeek''. The rival business magazine ''Portfolio,'' from Condé Nast’s is teetering and may not last another year.

The website Forbes.com is one of the top five financial sites by traffic, generating $70 million to $80 million a year in revenue.   

The website [http://Forbes.com|Forbes.com] is one of the top five financial sites by traffic, generating $70 million to $80 million a year in revenue.   

In 2006, the Forbes family sold 40% of the company to Elevation Partners, a private equity firm, for $300 million, setting the value of the enterprise at $750 million. The value today is perhaps half that.  

In 2006, the Forbes family sold 40% of the company to Elevation Partners, a private equity firm, for $300 million, setting the value of the enterprise at $750 million. The value today is perhaps half that.  

* David Carr, "Even Forbes Is Pinching Pennies' [http://www.nytimes.com/2009/06/15/business/media/15forbes.html?ref=business '' New York Times'' June 14, 2009]

* David Carr, "Even Forbes Is Pinching Pennies' [http://www.nytimes.com/2009/06/15/business/media/15forbes.html?ref=business '' New York Times'' June 14, 2009]

[[Category:Magazines]]

[[Category:Magazines]]

[[Category:Conservative Magazines]]

[[Category:Conservative Magazines]]