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→Crusades: His message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a series of events that Graham held in Los Angel
==Crusades==
==Crusades==
His message caught fire in the 1950s. The mass circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.
His message caught fire in the 1950s, after he was heavily promoted nationwide by William Randolph Heart's newspapers in connection with a series of events that Graham held in Los Angeles. The mass circulation national magazines (much more important in those days than today), including ''Life,'' ''Time'', ''Look,'' and ''Newsweek'' put Graham on their covers a dozen times. Advertising experts gave Graham awards two years in a row for being the most publicized person in America. In the era of [[Jim Crow]], Graham reached across racial lines and sought integrated audiences.
===His audiences===
===His audiences===
[[Image:BGraham1958.jpg|thumb|320px|The Crusade in Charlotte, NC, Sept 21-Oct 26 1958, drew a combined audience of 490,387 people of whom 19,560 stepped forward to proclaim their conversion]]
[[Image:BGraham1958.jpg|thumb|320px|The Crusade in Charlotte, NC, Sept 21-Oct 26 1958, drew a combined audience of 490,387 people of whom 19,560 stepped forward to proclaim their conversion]]